Is Your Billing System Sabotaging Your Customers' Experience?
In the world of Software-as-a-Service (SaaS): fail to provide an easy transaction mechanism for your SaaS solutions and you can kiss the customer goodbye.
But, installing a simple billing system is just table stakes to winning and is not enough to grow customer relationships in today’s customer-driven business environment. SaaS billing systems now need to be more than just flexible and intuitive to meet customer expectations. These systems must also be intelligent and proactive to achieve a SaaS vendor’s corporate objectives.
Authored by Jeffrey Kaplan, Managing Director at THINKstrategies, Inc. this whitepaper examines:
- How a SaaS billing system is becoming an essential mechanism in delivering a positive and pro table customer experience across the entire relationship lifecycle.
- A series of benchmarks to determine if they are unintentionally hurting the experience of their prospective and existing customers.