The Hidden Costs of Maintaining Your Legacy Billing System
Businesses are increasingly adopting subscription billing business models much to the delight of consumers, board members, and investors. Smart businesses have come to recognize what the software industry has known for some time – subscription pricing means recurring revenue.
Using subscription or usage-based billing promises to yield greater revenue over time and makes profit forecasting more reliable. Whether the offering is B2B or B2C, customers love subscription services as well. They get more for their money at a lower cost-of-entry; a real consideration for cash-strapped SMBs and start-ups that need to invest in new services to get started. Customers also appreciate the improved level of service that typically goes with usage-based pricing.